Lomography has announced the Simple Use Reloadable Film Camera Half Frame, a new, more economical take on the company’s classic accessible 35mm film camera. [Read More]

SmallRig has announced the Professional Outdoor Backpack (25L) 6521, a camera backpack that stands out with an innovative interior divider system designed to better protect camera gear while hiking, traveling, and shooting on location. Rather than relying solely on traditional padded dividers, the backpack incorporates anti-drop baffle flaps that help keep cameras, lenses, and other […]

Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct new prime has now been fully revealed ahead of its August launch. [Read More]

Godox has announced the Knowled AM800R, a new 800-watt inflatable RGBWW LED mat light designed for film, television, and commercial productions. Featuring a 4 x 4-foot (1.2 x 1.2 meter) lighting surface, the fixture combines high-output soft lighting with an inflatable frame that can be deployed in about a minute. [Read More]

Viltrox has announced the AF 26mm f/2.8 EVO, a super compact, autofocus-equipped pancake lens that somehow crams two control rings onto a body that is less than an inch thick. [Read More]

Fujifilm has published a firmware roadmap for the Fujifilm Eterna 55 cinema camera, the contents of which it says are designed to further expand its capabilities and applications as a filmmaking tool. [Read More]

Tamron is turning another page in its lens design and has chosen an impressively fast and wide 12-20mm f/2.8 to lead the way. Is this just window dressing, or has Tamron also upped its image quality game? [Read More]

Tamron has announced the 12-20mm f/2.8 (Model A084) lens, a new fast-aperture and ultra-wide zoom lens for Nikon Z and Sony E-mount full-frame cameras. Not only is this an entirely new lens formula, but it represents a branding shift for the company, too. [Read More]