Sandmarc has announced a new 96mm telephoto lens for iPhone, promising optical-quality performance at focal lengths that are historically handled only through digital zoom. [Read More]

GxAce, the brainchild of photographer and videographer Casey Cavanaugh, is developing a new panoramic digital camera, the GX-P1, and it’s getting closer to a larger reveal. [Read More]

Brightin Star’s X-Slim 28mm f/2.8 Pancake Lens for Leica M Mount was originally launched in black in 2023, and now it’s available in a new “Liquid Silver” finish, looking as stylish as ever. [Read More]

Iconic photography brand Polaroid has teamed up with the world’s largest entertainment franchise, Pokémon, to celebrate the latter’s 30th anniversary. As part of the team-up, Polaroid is launching nine limited-edition Pokémon items, including special-edition instant cameras. [Read More]

Adaptalux has announced a fresh addition to its macro lighting system, the Pod Mini 2.0. [Read More]

The conventional wisdom that camera prices only decrease is proving false in the current market. Sometimes, not only do prices for specific used cameras increase over time, but used cameras can also cost more than when they were brand-new, even for relatively recent digital models. [Read More]

A new interview with Shigeki Ishizuka, former vice chairman of Sony Group, sheds light on Sony’s foray into the mirrorless camera business, including that Sony turned down an invitation from a market leader to cooperate. [Read More]

Cosina has officially announced a pair of stylish silver Voigtländer lenses for Fujifilm X Mount, the Nokton 23mm f/1.2 Aspherical and the Nokton 35mm f/1.2. [Read More]

Several months ago I was in Alaska shooting a documentary (which will be released one day, I swear!) on the Fujifilm Eterna 55 camera, and finding suitable lenses was one of my biggest struggles. [Read More]

The highly-anticipated Sony FX5, which was originally slated to start shipping in “mid August,” has been delayed at least a month. [Read More]